Helping build brands that influence, change perception and add credibility.
Distinctive design for your brand.
Branding is more than just a logo. Good branding can help you to stand out from the competition, build and maintain brand recognition, create consistent brand experiences for your customers and build connections that turn your target audience into loyal paying customers.
Through the process of research, development and the application of a distinct set of assets unique to your business, consumers can then begin to associate your brand with the products and services on offer. In order to build a successful brand it’s important to know who you are, what you stand for and how you’d like to be perceived by your audience. The foundation of your brand can be distilled by asking simple questions such as why did you start the business, what values are most important to you as a company and what is unique about the product or service you offer. It’s from these initial building blocks you will then be better positioned to give your brand its distinct identity, genuine credibility and help make it more memorable. For the consistent application of any brand it’s important to have and adhere to a set of corporate brand guidelines.
For all touch points of your brand including logo design, website design, packaging and business stationery through to identity, tone of voice, brand guidelines and guardianship, I am able to combine strategic thinking and creative awareness to create real-world brands that go beyond just products and service.
Brand services for your business.
Current experiences which I can help or advise your business with.
- Brand Awareness
- Brand Definition
- Brand Guidelines
- Brand Identity
- Brand Statement
- Brand Values
- Logo Design
- Mission Statement
- Tone of Voice
- Website Design
Good to know.
If you have a query regarding your branding project that's not addressed below, please get in touch.
Do you supply guidelines as part of your brand projects?
For every brand project I do supply a set of 'mini' brand guidelines which cover the basics such as specification, sizing, usage, colour breakdowns and typeface. A full set of in-depth guidelines can be tackled as a standalone project.
Should I tweak my current brand before rebranding?
For some clients a complete rebrand isn’t always necessary and instead subtle changes are all that’s required. It can sometimes simply come down to inconsistencies in messaging and application which are the cause for confusion.
Do you provide a copywriting service?
Whilst I can help with naming, mission statements and tone of voice, when it comes to in-depth copy that builds on top of your core values this is not a service I provide however I am able to refer you to trusted copywriters.
How long does a brand project take?
Depending on the amount of deliverables involved, a brand project can take between three weeks for a simple logo revision to eight weeks for a standard brand project which include a few additional pieces of collateral.
What style of work can I expect?
I would like to think potential clients can see from previous projects I have a distinct contemporary style which is design led and type focussed. If you feel this style is not suitable for your brand I’m not the right fit for you.
Do you offer branding packages?
No. Whether you’re starting from scratch or refining your company’s existing branding, projects differ greatly depending on the clients needs so it’s difficult to offer a set range of definitive packages.